Nearly 1 in 5 adult smokers believe vaping is more harmful than cigarettes, 45% believe they carry equal risk
Misguided public perceptions of vape safety are preventing people from accessing one of the best tools proven to help them quit smoking. In-turn, this is harming market growth. The public want more than an ageing blanket statement from 2015 to affirm their confidence in vaping products – that’s where Vape Safety can help you.
Why stop at 95%?
Providing accurate education to consumers is a vital step towards building a trusted vaping industry that can thrive and support the public in tobacco harm reduction.
The old adage of vaping being 95% less harmful than smoking has been the only legal claim manufacturers can rely on when educating their customers, yet it is not representative of the true safety of individual products. Our system is designed to correct this.
By using Vape Safety, you can see just how much your products exceed the 95% baseline, empowering you to provide accurate and honest education that will both restore and build greater faith in the industry.
87% of smokers want to know what they are vaping
Fight-back against misleading claims
Perceptions of harm from vaping among smokers are increasingly out of line with the evidence. The proportion who thought vaping was less harmful than cigarettes declined from 45% in 2014 to 34% in 2019.
From the clumsily dubbed EVALI outbreak, to bribery-driven slander campaigns by the World Health Organisation, and even more recently non-compliant disposable vapes making headlines as they are stripped from UK shelves; the vaping industry needs the tools to tackle misinformation head-on – tools Vape Safety can provide through third party, government approved laboratory data.
70% of smokers don’t know who to believe about vaping
Restore public confidence & stimulate market growth
According to research by SMOORE, the main factors preventing the public from trying vaping as a harm-reduction tool include lack of long-term clinical research showing vaping to be less harmful than smoking (35%), lack of information about the harm profile of different vape products (31%), and negative reports and studies about vaping (30%); factors our service can help you tackle.
Vape Safety is entirely independent from any tobacco or e-liquid brands, our partners ESSENTRA are government-approved, and they are the first laboratory in the world to achieve ISO 17025 certification validating their methodology for analysing tobacco products – our data is air-tight, so your customers can have faith in you claims.
The Compounds We Analyse & Why
Carbonyls
The integrity of our results is paramount. To ensure an accurate and unbiased analysis, we assess and compare the emissions of specific compounds in both cigarettes and vaping products.
VOCs (Volatile Organic Compounds)
Organic chemicals that have a high vapour pressure which means they easily evaporate and enter the surrounding air, especially when heated. Large amounts of Toxic VOCs are produced during the burning of tobacco.
TSNAs (Tobacco Specific Nitrosamines)
These organic compounds are carcinogens formed from nicotine and related chemicals during a reaction which occurs when tobacco plants are cured and processed.
Don't just take our word for it, read client reviews
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“Vape Safety is the future of success for all vape brands. The easy-to-use portal allows you to upload your product information in seconds and download the results and certificates for both suppliers and customers.
The direct safety comparison between vape products and combustible cigarettes will assist in building public confidence and changing the outdated public perceptions that surround the industry.”
